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Benetton relaunches Jean's West label

Benetton Group is relaunching Jean's West: a collection inspired by the imagery of the Far West, reinterpreted through updated silhouettes, authentic details and timeless materials. Since 1974, the brand has built its language around denim and Western aesthetics, reinterpreting its most authentic codes. The brand's garments “speak to new...

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Fashion |REVIEW

How Paris Fashion Week put product before virality

Set within a bubble of spring-like freshness, Paris Fashion Week autumn/winter 2026 offered a parallel reality. While the media was filled with images of Israeli-American strikes in Iran, the catwalks presented a different world, one determined to evoke desire. In the face of the violence of war and its economic repercussions, brands abandoned...

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