German sportswear brand Puma has announced a new 10-year kit deal with Manchester City Football Club which the brand says is its biggest deal to date. Starting in July 2019, Puma will be the official partner of Manchester City FC, as well as the team’s sister clubs Melbourne City FC, Girona FC, Club […]

Asics has unveiled a new shoe promising to reduce energy loss at the ankle joint by almost one fifth, allowing wearers to run long distances easier. Titled Metaride, the shoes took two years in the making. Metaride’s energy-saving properties are due to a precision-shaped curved sole which the company […]

Athletic brand Decathlon has given up launching its sports hijab in France, after the product caused so much controversy the company received a “wave of insults” and “unprecedented threats”. Already sold in Morocco, the hijab designed to increase “comfort” when practising sports was scheduled to hit […]

Sportswear giant Nike has maintained and strengthened its position as the world’s most valuable apparel brand, according to the latest report by independent brand valuation and strategy consultancy, Brand Finance. Nike’s brand value has increased by 16 percent since last year, according to the Brand […]

British retailer Ted Baker has announced that it will be launching a monthly drop of exclusive items to its website and social media channels, as it looks to deliver “more newness every month”. Each monthly drop will offer a limited run of one men’s and one women’s item, which will be available for […]

British designer Vivienne Westwood has taken to her Instagram to tease her exclusive capsule collection with Japanese sportswear brand, Asics. Westwood stated on social media that the collaboration, which was first seen on the catwalk during London Fashion Week, features exclusive footwear for both […]

Hunter Original is teaming up with Entertainment One on a limited-edition collection of footwear and accessories for children featuring Peppa Pig. The collaboration launches this summer, with the range of children’s rain boots, backpacks and umbrellas set to be finished in three different colour ways […]

Burberry is following Gucci and Prada’s steps by adopting concrete measures to improve inclusion and diversity within the company, following a recent outcry about a hoodie with string ties resembling a noose. “At Burberry, we have always sought to build a structure that is diverse, open and inclusive […]

INTERVIEW Zalando, one of Europe’s biggest online fashion retailers, wants to offer more inspiration and become more inclusive to women, Sara Diez, who heads the womenswear segment at the Berlin-based company, told FashionUnited in her first interview since she joined Zalando in September. The head […]

US footwear brand Skechers is set to open a new store at Queensgate shopping centre in Peterborough at the end of April. The new 2,611 square foot store is located on the Upper Mall of the shopping centre, where River Island had previously been, and will offer a selection of Skechers’ 3,000 styles for […]

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