How financial investor Permira polished Dr. Martens to a shine

BACKGROUND The British may call them "Doc Martin's" and the Americans "Doc Marten's"; regardless of how you pronounce them, there is a good chance everyone will agree on this point: No boot in the world has ever managed to claim nonconformist and iconic adjectives over such a long period of time. There was no decade in the last almost sixty years of their existence that Dr. Martens boots did not travel the streets of the world. Of course, there were also worse phases (the brand’s most difficult time being in the late ‘90s) - but the label is now again at the forefront of fashion. Despite its longevity, the workwear style of these robust English boots has never lost its electrifying essence: It is both the indispensable companion of every self-confident goths, as well as a popular accessory of some of the biggest fashion figures, whether Kanye West or Nicki Minaj. Punk? Rock? Classic? Grunge? Male? Female? English? German? No matter: Dr. Martens is tough, above all.