How to solve the denim's industry problem with fit

London - Times are tough for fashion retailers, but even tougher for denim retailers as the denim market remains under pressure. Global denim sales are still on the rise, thanks to an increasing middle class in countries such as China - however a recent study from Euromonitor has revealed a slump in sales in the industry's core markets, Western Europe and North America. Even though jeans are unlikely to disappear from our wardrobes anytime soon, a shift in consumer preferences concerning the fit, performance and price of denim is taking its toll on the market. The rise of the yoga pants and ‘athleisure’ has help lead to a crisis in the denim industry, as traditional indigo jeans struggle to find their place in today’s fashion landscape.