Royal Enfield launches 'Get In - Streets' apparel collection

Royal Enfield has officially launched its new apparel collection, "Get In - Streets," as part of its strategy to expand its lifestyle footprint. The collection is designed to be a natural extension of the brand's identity, with a focus on creating a design-led, narrative-driven portfolio that appeals to a broader audience beyond its traditional motorcycling community.

The new range is split into two capsules. The first, "Heritage," draws inspiration from the brand's rich history, reinterpreting classic motorcycle elements with contemporary styling. This capsule features layered textures, tonal graphics, and heritage-inspired details. The second capsule, "A Page from a Motorcycling Diary," focuses on the everyday journey, with a collection of utility-driven garments. These pieces feature relaxed silhouettes and travel-inspired graphics, designed for both comfort and versatility.

The collection includes new styles such as t-shirts, polos, outerwear, shirts, and cargo pants. Each item is made from carefully selected materials like bonded fleece, drum-dyed leather, and cotton twill to balance comfort and durability. The color palette is subtle and grounded, featuring shades like Forest Olive, Transformative Teal, and Rustic Brown.

Yadvinder Singh Guleria, chief commercial officer at Royal Enfield, stated that the collections are designed to adapt seamlessly to the changing seasons and the evolving lives of riders. He noted that the apparel is meant to be as functional and authentic in everyday life as it is on the saddle, while staying true to the brand's "pure motorcycling way of life."

The Get In - Streets collection is now available at Royal Enfield dealerships, on the official website, and through select e-commerce platforms. A division of Eicher Motors Limited, the Royal Enfield Apparel division was launched in 2012.