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Splash Fashions, Middle East’s largest fast-fashion retailer has appointed Abhinav Zutshi its new COO. He will focus on boosting growth and expansion plans for Splash’s operations across India.

With 15 years experience behind him Zutshi brings in-depth knowledge of the retail, distribution, buying, merchandising, and brand management sectors. He will launch initiatives to deliver superior brand and customer experiences across all consumer touch points.

Before joining Splash Fashion he was Business Head, Madura Fashion. Zutshi has worked with several brands such as Forever 21, Jack & Jones, Ed Hardy, Adolfo Dominguez, amongst others. In his career spanning 15 years he has supervised significant revenue growth and geographic expansion of the retail business. He has developed extensive knowledge and experience in managing one of the top business houses in India, Sahara and heading their luxury business foray. He has also played a key role in designing business strategy for luxury retail sector.

Zutshi’s business acumen, creative ingenuity, commercial understanding and vast experience of leading lifestyle brands will facilitate Splash’s global vision in India.