Fran Horowitz rebuilt Abercrombie & Fitch and drove it to record sales

A decade ago, the American retailer Abercrombie & Fitch was a punchline — dim, cologne-heavy stores, shirtless models at the door, and marketing built on telling most shoppers they weren't cool enough to wear the clothes. The American Customer Satisfaction Index once deemed it America's "most hated" retail brand. Today Gen Z buys it without irony, and the company has just posted the biggest year in its history. The architect of that reversal is Fran Horowitz.