Gap ropes in Neil Fiske as CEO of Gap brand

Gap Inc has appointed Neil Fiske as President and CEO of Gap brand. Fiske will begin his new role on June 20, 2018, and will serve on the company’s senior leadership team, reporting to Art Peck, President and Chief Executive Officer of Gap Inc.

“Neil brings significant retail and apparel experience to Gap Inc. and a track record of transforming and repositioning brands. He is an experienced leader who deeply understands the mechanics of this business, the value of an omnichannel strategy, and the need to build a progressive and relevant brand. I believe Neil is the right leader to strengthen Gap brand,” said Peck in a media statement.

Fiske, the company said, who most recently served as chief executive officer at Billabong International, brings 20 years of brand building and turnaround experience in specialty retailing. Prior to that, Fiske spent five years as president and chief executive officer at Eddie Bauer, has also served as chief executive officer at Bath and Body Works. Fiske began his career at Boston Consulting Group, focused on consumer goods and retail.

“Gap is a truly iconic brand that is loved by its customers across the globe, and I am excited about the significant opportunity ahead for us,” added Fiske.

Picture:Gap Inc website