Gaurav Nabh is the new marketing director at Koovs India

Koovs India has appointed Gaurav Nabh as marketing director for its operations in India. He will be based in India and operate out of Koovs headquarters in Gurgaon. He will be leading the marketing division which consists of brand communication and content, digital marketing and consumer engagement programmes.

Mary Turner, CEO, Koovs Group congratulated Nabh and expressed her delight in having him on board. She said that he brought invaluable experience in digital and mobile marketing as well as a deep understanding of the Indian consumer. Since digital marketing is growing in India, Turner believes that his expertise in the field will help the brand to leap forward. Koovs Plc is the London-listed parent of Koovs India.

Nabh is happy to be part of the journey at a time when e-commerce is reshaping the Indian consumer’s shopping habit. He said that ‘through a host of innovative marketing campaigns, the aim is to build Koovs as the preferred fashion destination’ for the style conscious youth of the country.

Nabh was earlier CEO Quasar, WPP’s specialist digital agency in India. He brings with him more than 14 years of rich experience in marketing through the digital and mobile medium as a brand marketer and agency partner. He was also part of the core team that launched Virgin mobile and Telenor in India. Before that he has worked with Proctor & Gamble, Nestle, Colgate and Domino’s Pizza.