Hali Borenstein: the insider taking Reformation public

As a teenager in Miami, Hali Borenstein would ride the bus to the mall whenever she had a free afternoon. "I'd walk up and down the mall for hours, just trying to look at every store, understand who was doing what and what was cool and how people were behaving," she recalled on Permira's Candid Conversations podcast. More than two decades later, the chief executive officer of the American sustainable fashion brand Reformation still works the floor — she tries on every garment before it ships — and that instinct for how clothes make people feel has carried her from merchandiser to the boss steering the company, founded in 2009, toward the public markets.