Jabong appoints Sanjeev Mohanty as its new CEO

Global Fashion Group-owned online Indian fashion marketplace, Jabong has roped in Sanjeev Mohanty as its Chief Executive Officer (CEO) and Managing Director effective early December 2015.

After its co-founders Praveen Sinha and Arun Chandra Mohan made an exit from the company, its global investors have been putting in efforts to give a fresh start to this loss-making venture. Mohanty brings over 20 years of leadership experience in the fashion industry. He was associated with Benetton India for over 11 years including eight years as Managing Director. Prior to joining Benetton India, he worked as general manager at Madura Garments and brand head for SF Jeans and at Levi Strauss as Product Manager for the top wear category.

Commenting on the appointment, Romain Voog, CEO of Global Fashion Group (GFG), the parent company of Jabong, said, “We are delighted to have Sanjeev spearhead the development of Jabong as CEO. His strong leadership skills and deep understanding of fashion and the Indian consumer, coupled with the continued commitment from GFG’s shareholders, will allow Jabong to further strengthen its position as the leading online fashion destination in India.”

The company’s sales around the festive season have been encouraging and Jabong aims to bounce back towards a profitable and sustainable business under the new leadership.