Sportswear firm Reebok has roped in Karen Reuther as Global Creative Director, according to a press release published by SGB Media. Reuther was earlier associated with Nike for 12-years serving into various roles including that of a global creative director.
“I am incredibly excited to join Reebok,” said Reuther in a media statement, adding, “This is a brand with a heritage that is unmatched, with some of the most iconic footwear silhouettes in the industry. I am particularly excited to help Reebok merge the past and the present–bringing fitness and fashion together to create the very best products on the market.”
At Reebok, the company said, Reuther will provide brand-defining and consumer-relevant creative leadership across all design disciplines, including brand identity and design implementation, across every brand and consumer touch point. She will partner with Reebok’s product and marketing teams to deliver fitness and style-based products.
Commenting on her appointment, Matt O’Toole, Reebok President, added: “Karen brings a wealth of experience, both in our industry and from the outside. Her expertise, clear vision and leadership skills will guide our design excellence, inspire creative rigor and craft and deliver a unified global design strategy for Reebok.”
During her career at Nike, Reuther led global design strategies for the brand across footwear, apparel and equipment. Most recently, she was creative director and brand psychologist at Cast Collective, a Boston-based collective of consultants working in the areas of design, innovation and technology. At Cast, she served clients including Puma, Vans, Timberland, Pantone, Piaggio Fast Forward, TJX Corporation, Everybody Fights and IDEO.
Picture credit:Reebok news stream