- Prachi Singh |
Salvatore Ferragamo has announced the appointment of Paul Andrew to Creative Director, women’s collections, effective immediately. Andrew was named the brand’s design director, women’s footwear in September 2016 as part of an initiative to reimagine and reinvigorate Ferragamo’s core business. Andrew’s debut women’s collection for Ferragamo, will be presented for the fall/winter 2018/2019 season.
“Paul has a dynamic vision for the Ferragamo woman, which he has demonstrated with crystal precision and success in footwear over the past year. I am confident that with this new responsibility, Paul will now be able to creatively unify all categories of the women’s business with coherence and synergy, strengthening our brand identity,” said Eraldo Poletto, group CEO in a statement.
The company said, Andrew’s appointment is fundamental to the strategic strengthening of Ferragamo’s global position as a luxury lifestyle brand rooted in footwear and leather goods. As Creative Director, he will have oversight of the development of all women’s product categories, as well as the creative contents of all marketing, communication and image activities.
“I am grateful for the confidence and trust the Ferragamo group and family have put in me. I am thrilled by the opportunities that lay ahead in forging a single, powerful identity for a new Ferragamo woman,” added Paul Andrew.
Picture credit:Facebook/Salvatore Ferragamo