Troy Sicotte named Vice President of sales at Mountain Hardwear

Columbia Sportswear Company has appointed Troy Sicotte to serve as Vice President of Sales, North America for the Mountain Hardwear brand, effective October 22, 2018. In his new role, the company said, Sicotte will be based at Mountain Hardwear’s headquarters in Richmond, California, where he will develop and drive all aspects of the brand’s North America Sales.

Commenting on Sicotte’s appointment, Mountain Hardwear President Joe Vernachio, to whom Sicotte will report, said in a statement: “We are excited to have Troy bring his expertise to our brand. As the head of our Sales Team, Troy will ensure our ongoing revitalization is thoughtfully channelled through the best core specialty partners across North America.”

Sicotte, the company added brings a lifetime of experience in sales, with over a decade in the footwear and outdoor industry. After college at the University of Oregon, he got into sales with Birkenstock USA for three years followed by over a decade at The North Face. Sicotte’s last three years there were spent at the global HQ as director of sales, where he took on several roles from managing all sales channels of the US-Midwest to overseeing national sporting goods, REI, Ski and run specialty and footwear channels. His work at The North Face gained him some industry acknowledgement with the SGB “40 under 40” industry award in 2012.

Prior to joining Mountain Hardwear, Sicotte took a two year leave to pursue making a career of his hobby in the automotive aftermarket and motorsport, leading 034Motorsport as global director of sales.

“My two years outside the industry has given me new perspective on the changing marketplace and true specialty retail. I cannot wait to help lead this sales team, ensuring that we listen to our dealers and offer industry leading product, knowledge and support,” added Sicotte.

Picture credit:Columbia Sportswear