VF Corp promotes Steve Rendle as CEO

VF Corporation’s President and Chief Operating Officer Steven E. Rendle will now become the company’s Chief Executive Officer, effective January 1, 2017. Rendle will succeed CEO Eric C. Wiseman, who will continue to serve as Executive Chairman of VF’s Board of Directors.

“Steve is the right person to serve as VF’s next CEO as we begin our 118th year of business,” Wiseman said, adding, “As you’d expect of VF, and with full credit to our Board of Directors, we have a long-standing, rigorous and successful approach to succession planning. We’ve been working since 2008 to identify and prepare the right person to succeed me when the time comes. That time is now.”

Rendle to lead VF Corporation from January 2017

As President and CEO, Rendle will have responsibility for VF’s strategic direction, successful implementation and achievement of its near- and long-term growth plan, and day-to-day global operations.

As president & COO, Rendle has overseen all of VF's business coalitions worldwide: outdoor & action sports, jeanswear, imagewear and sportswear. He’s been responsible for VF's global supply chain and direct-to-consumer platforms. He has been a member of VF's Board of Directors since June, 2015.

Rendle has more than 30 years of experience in the specialty outdoor and action sports industry, 16 of which have been with VF. Previously, he spent three years as VP, VF Corporation and group president, outdoor & action sports Americas, leading VF's outdoor & action sports Americas businesses in North and South America. He also served as president of VF Outdoor Americas, where he oversaw The North Face, JanSport, Eagle Creek and Lucy brands, as well as business development for the coalition. From 2004 to 2011, he served as president of The North Face brand. He began his career with The North Face brand in 1999.

He also serves on the Board of Directors of Advanced Functional Fabrics of America (AFFOA), an organization working to enable a manufacturing-based approach to transforming traditional fibres, yarns, and fabrics into highly sophisticated, integrated and networked devices and systems. Rendle is a founding board member of the Outdoor Industry Association's Outdoor Foundation. He has also served in an advisory capacity to Bainbridge Graduate Institute and provided insight into its creation of an M.B.A. program concentration focused on sustainability. He was honoured with The Mountain Institute's annual Exemplary Corporate Stewardship of Mountains award in 2007.

Picture:Steve Rendle