Who is Virginie Viard, Chanel’s new Creative Director?

Virginie Viard managed to remain relatively anonymous even though she held one of the most powerful positions in the fashion industry: Director of Chanel’s Creation Studio. She was Karl Lagerfeld’s right and left hand for over 30 years, bringing the German designer’s sketches to life. She was the one making decisions about fabrics, managing Chanel’s suppliers and supervising the seamstresses. “I hate being in the spotlight”, she once told Dutch newspaper Financiele Dagblad.