Podcast: How brands can court luxury shoppers in Japan
The Asian fashion market has several countries with a strong penchant for luxury fashion, including Japan. The Japanese luxury consumer has specific needs that Christine Edman, executive officer of Japanese e-commerce platform Zozo, explains in this episode of The Business of Fashion podcast. Brands must have the patience to conquer the Japanese market and invest locally, she noted as one of her insights.
Source: The Business of Fashion