Podcast: The Popularity of Athleisure and Leggings in South Korea

Podcast

Podcast: The Popularity of Athleisure and Leggings in South Korea

by FashionUnited
20 Aug 2019

Athleisure, which blurs the bounds between casual and sportswear, has been a well-known trend in the fashion world for some time. South Korea is one of the countries leading this trend, boosted by the sales of leggings. Leggings in South Korea posted a retail value of 0.6 Billion US dollars in 2018, ranking third below the USA and Japan. Global brands such as Nike, New Balance and Under Armour are well known in the country, but local brands such as Mulawear and Andar are actively promoting through ambassadors and supporting yoga instructors. Enjoy this Euromonitor Podcast about the topic.