Creative Garments the force behind 109°F and Fusion Beats plans to add another 10 EBOs to its present retail network in this year. These will be spread across Mumbai, Guwahati, Pune, Bangalore and Katmandu. As of now, the brands are already present through 70 stores across India, Nepal and Middle East and shop in shops in 600 LFS pan-India. Both brands are aimed at women.
Creative Garments plans to spread its retail network rapidly and boost up its presence in metros, Tier I cities and some Tier II cities. The brands are present in all leading e-commerce marketplaces.
Creative Garments, incepted in 1974, is one of the largest apparel and home furnishing groups in India. It has 22 apparel factories that make 11 million units annually. As of now, exports form a substantial part of Creative’s Garment’s business. While the core focus continues to be garments, it has created a strong presence in other areas such as embroidery, yarn, sheeting, power and retail. Future areas are outdoor gear such as bags, sleeping bags and tents.