ABFRL ‘People’ opens another store in Bangaluru
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Aditya Birla Fashion and Retail’s youth fashion brand ‘People’ has added another store to its chain and this one is in Bangaluru. With 92 stores spread across metros and Tier I, II cities ‘People’ has increased its presence across India, with Bengaluru taking the lead with a maximum of 24 stores.
As per Sooraj Bhat, COO, Fast Fashion Business, Aditya Birla Fashion and Retail, Bengaluru is one of their biggest market and ‘People’ is one of the most loved fashion brand for youngsters, who like to experiment with unconventional styles. ‘People’ makes global fashion and trends accessible to the fashion conscious millennial and serves as a one-stop destination for consumers. The new store at Nagarbhavi will retail latest Autumn/Winter 17 collection.
The brand’s latest fashion has edgy designs that is street perfect and college ready. The latest Autumn/Winter 2017 collection is inspired by global runway trends. The Earthed Autumn & City Ninja collection in men’s casual wear is an interesting mix of textured fabrics, camouflage and monochromes. Based on different themes such as retro styled silhouettes, hues of Indigo inspired from exquisite oriental patters, young women will be spoilt for choice. The denim collection for men & women this season is fashionable and refined with a modern sartorial touch.