ABFRL teams up with Ted Baker to offer brand in India

Aditya Birla Fashion and Retail (ABFRL) has struck a deal with global luxury brand Ted Baker. Ted Baker’s style is very unique from subtle embroidery and the use of finest fabrics to amusing notes on the packaging and irreverent window schemes, everything that bears the Ted Baker name offers sophistication and quality.

The brand has more than 500 stores across Europe, the US , Canada , Australia , Asia , China , South Africa and the Middle East . A reflection of popular culture with a sense of style and humour, the menswear merchandise is a celebration of fashion and contemporary British spirit. The women’s wear line has a fresh and feminine mix of exquisite European elegance with London flair with emphasis on surface decoration.

Ashish Dikshit, Business Head, Aditya Birla Fashion and Retail points out they were happy to join hands with Ted Baker and build a strong presence for them in India. This unique partnership will enable their consumers to explore a whole new world of creativity in fashion for men and women, he felt.

On his part, Ted Baker says the brand is renowned for its perfect mix of distinctive design, beautiful quality and unconventional approach to fashion, all liberally spiced with Ted’s irreverent sense of humour and a firm commitment to good old-fashioned values. The company is proud to be partnering with ABFRL to bring something new to customers in India. ABFRL’s brand portfolio includes luxe premium, sub-premium and fast fashion segments. The new addition will further augment their position in the affordable luxury space.