Aditya Birla's label brand abof debuts on Amazon Fashion

For the first time for Amazon Fashion, the parent company Amazon has launched Aditya Birla's own label brand, abof. Making this the brand's first foray outside its own portal, customers across the country can now easily get a taste of the same online and buy a wide range of abof's latest apparel collection on Amazon Fashion. Crafted for the millennial, abof offers a variety of merchandize across apparel, footwear and accessories, for both men and women. Abof brand's collection on Amazon Fashion includes over 1,200 products in apparels in the price range Rs 395 to Rs 1,995. The collection will soon offer footwear and accessory categories as well.

Head Amazon Fashion India, Arun Sirdeshmukh said that their mission was to provide for our customers a wide selection of products and a fast, easy, convenient, trusted and reliable shopping experience on our platform. This launch from Aditya Birla Group further enhances the selection on Amazon Fashion that already includes brands from Madura Garments and Pantaloons, he added.

Abof ’s President and CEO, Prashant Gupta says his company aims to increase the accessibility of abof branded products to a new and wider user base through its partnership with Amazon. With more than 15,000 brands (including 6,000 top fashion brands) and over two million fashion products, Amazon Fashion is amongst the largest fashion stores in India with selection across apparel, shoes, watches, handbags, luggage, sunglasses, fashion and precious jewelry. It will ensure that customers are ready for this festive season with all their desires fulfilled at the click of a button.