Allen Solly opens state-of-the-art store in Bangalore

Allen Solly opened its new store House of Allen Solly in Bangalore. It houses sub-brands such as Solly Sport, Solly Jeans Co and Solly women’s wear. All these sub-brands have their own section designed with their own identity from flooring, fixture to lighting. The store is spread out on 3,581 square feet area with 1,653 square feet dedicated to the ground floor and 1,928 square feet to the first floor. The plan is to open more than 50 such stores this year.

Each section is designed in such a way so as to experience the essence of the sub-brand. So, for a sub-brand like Solly Sport, the experience zone talks about the heritage of Wimbledon with a TVC which adds value to the shopping experience. The Solly Jeans Co section gives customers the liberty to create one’s own denim. The detailing can be seen in the wooden tiles to wooden fixtures with corian tops and props which compliment the sections. The façade has been done with Fundermax, a new material.

Anuraag Singhal, Head-VM, House of Allen Solly points out that VM played a huge role in ‘establishing the brand’s identity.’ Also, ‘hybrid expertise of styling played an important role in establishing the brand outlook’. The best thing about the store is that each section has story narrating high points which talk about the persona of the sub-brands.