Amazon Fashion adds Juicy Couture watches to its portfolio

Women’s wear brand Juicy Couture has launched a premium line of watches exclusively on Amazon India. The range of over 100 Juicy Couture watches are available with one-day or two-day guaranteed delivery through Amazon's membership program Prime.

Amazon is constantly expanding its premium watch segment by adding top brands to its portfolio. This online website has witnessed a surge in its watch category which has grown 160 per cent in 2017 along with registering 200 per cent year-on-year sales growth in the premium watches segment. The year-on-year growth figure for premium watches segment is more than the growth in overall category and this is an indication of increasing appetite for premium high ASP watches in India.

Arun Sirdeshmukh, Amazon Fashion Head, says the company has been continuously striving to expand premium watch brands portfolio offering a wide selection from renowned brands that have strong fashion equity in the market and are high on aspirational value. As a trendsetter, Juicy Couture has a distinct identity and we are delighted to exclusively add Juicy Couture Watches to our branded portfolio. They believe the launch will boost this segment as they continue to make iconic fashion brands more accessible to customers.