American Eagle Outfitters forays in India, opens maiden EBO in Noida

American Eagle Outfitters, has launched its exclusive store in Noida. The brand is planning to open 13 more stores by end of current fiscal through EBO format. The company has signed a multi-year license agreement with the Aditya Birla Group, a leading Indian conglomerate with an extensive retail portfolio, as well as strong digital and omni-channel capabilities.

Spread across 2,200 sq. ft, the new store is located at Delhi-NCR’s biggest mall, DLF Mall of India, Noida. The store design follows a smart store concept with a combination of wood and metal in the store fixtures, the GC work of the store has been executed by Mumbai-based Details and lighting fixtures have been supplied by Bangalore-based Gardler lighting.

American Eagle Outfitters is a leading global specialty retailer offering high-quality, trendy clothing, accessories and personal care products at affordable. The company operates more than 1,000 stores and ships to 82 countries worldwide through its websites. American Eagle Outfitters and Aerie merchandise also is available at more than 190 international locations operated by licensees in 24 countries.