American prêt label Rahi to enter the Indian market

Launched in the US in 2017 by Reneta and Neha Jain, women’s fashion label Rahi is all set to step into India this season. The company said in a statement that the label is designed for the new generation of international jetsetters and style conscious young women.

The brand’s new fall/winter 2018 range to be launched in the country, embraces the season’s coveted prints in fashion forward styles through the ‘Date Night’ collection. The company added that this collection tells a tale of femininity that is instinctive and rigorous, a playful provocation that implicitly romanticises everyday life.

The collection designed by an all women team based in California with manufacturing support from New Delhi India, boasts of fluid feminine wardrobe staples. The peppy yet sharp silhouettes, the company said, represent the casual lifestyle followed by the millennial.

Picture credit:Rahi via Niyosshic Brand Consultancy