Amitabh Bachchan becomes the new face of Grasim

Amitabh Bachchan has been roped in by Grasim as their new brand ambassador. Having signed up Bachchan, Grasim intends to take the brand a notch higher and address the market needs and preferences of consumers across the length and breadth of India. The association is driven by the company’s desire to expand its business both pan-India and in global markets and progress towards its strategic goal of becoming the market leader.

The company has a strong presence in polyester viscose and polyester wool fabric. The domestic over-the-counter division operates in the formal menswear fabric market by offering ready-to-stitch suiting and shirting. The brand and retail division caters to domestic readymade garment brands as well as global brands by supplying garments and also acts as a full service provider by offering a one-stop solution from fabrics to garments.

The brand is targeted at the fashion forward consumer. Grasim’s offerings are the outcome of an innovation-driven culture, diligent research and development and a dedication to live up to consumer expectations. Grasim has an elaborate and well-established pan-India distribution network. Grasim feels Amitabh Bachchan’s persona, legacy and pan-India appeal will make him the perfect fit for the brand.