Anjana Reddy looks to scale up Wrogn, Imara’s retail

Anjana Reddy the creator of celebrity fashion labels Wrogn and Imara is looking to make it a Rs 500 crores business by 2019. These are youth-focused aspirational brands. Reddy is the founder of Universal Sportsbiz and an entrepreneur who runs businesses valued at Rs 61 crores. Wrogn is promoted by Virat Kohli and designed to attract young men, who have the courage to make their own choices in lives. Wrogn offers a variety of stylish shirts and slim fit jeans. Initially, the brand was exclusively available on Myntra. However, Wrogn now has stores in Hyderabad and Bangalore, with a future plan of 100 additional stores across India.

Imara is a brand for women promoted by Shraddha Kapoor. Collections include tops, kurtas, sets, bottoms and a wide range of ethnic wear. With two well-established businesses, Reddy works 18 hours a day. With her determination to stand out from the legacy of her family business, she has established her own fashion empire.

She believes that to create a brand one must understand the aspirations, quality of the material and styling, and not just play to discounts. To scale up she has followed a 60:40 offline-to-online strategy, which has worked to bring in revenues.