Antony Morato opens first exclusive store in India

Italian menswear brand Antony Morato has opened India’s its first exclusive store in luxury shopping centre, the Palladium Mall, Mumbai. The brand has tied up with Gurugram-based Iconic Fashion Retailing for its India journey.

The new store spread over 160 sq. mt. features furniture and interiors designed in line with the brand’s aesthetic codes. The store reinterprets traditional materials and industrial elements with a contemporary approach. Founded in 2007 and led by Raffaele Caldarelli, Antony Morato is an international brand with own stores in Europe, Asia and South America. The company has offices in Germany, Spain and France, as well as headquarters in Italy.

Besides the EBO, Antony Morato merchandise is also reatiled through in Iconic stores pan-India. As of now, Iconic has 18 outlets spanning key cities such as Ahmedabad, Bengaluru, Bhopal, Delhi, Gurgaon, Hyderabad, Jaipur, Jodhpur, Noida and Udaipur. The brand was also being retailed online in India via Myntra and Jabong. Moving ahead, both Antony Morato and Iconic Fashion are confident about their combined strengths, with plans afoot to expand the brand all over the country in future.