Apparel fashion sellers setting up own web stores

Even though market places have expanded their apparel and fashion accessories category, sellers in these categories are now moving towards setting up their own web stores showcasing a wider collection of products to create a better brand recall. Individual websites like 'The Man Company ' that operates in the men's grooming space and 'Bhusattva' that sells organic products are some digital brands which have been registering a steady growth.

Shoppers find the direct connect with the seller and the lack of confusion with many products drawing them to individual web stores. While some sellers have marketplaces as an additional channel, some others look out to moving out of them. While merchants feel that in marketplaces, they lose their identity, they add that the possibility of their products being replicated is higher. As Kabirul Islam founder, FemmeIndian which sells ethnic garments says targeting through ads on Facebook and Instagram, they are able to get a steady stream of customers and get recognition as a brand. In marketplaces, they are one among the many sellers. Moreover, they are able to tap customers abroad, something that is not possible with marketplaces. While some sellers have marketplaces as an additional channel, some are looking at to moving out of them. Islam, who sells his product on marketplaces as well, would later go on to sell exclusively on his website. While merchants feel that in marketplaces, they lose their sense of identity, they add that the possibility of their products being replicated is higher.