Arrow launches first concept store in Mumbai

Arrow, the American menswear brand marketed in India by Arvind Fashions, has launched its first concept store in Mumbai. The new store, spread across 1,000 sq ft, is located at High Street Phoenix Mall and houses the complete range from Arrow’s latest collections.

Arrow is planning massive expansion across the country and will add 55 EBOs during the current financial year. The retailer will also open in 250 shop-in-shops. It expects a 20 per cent growth on the back of its expansion over the next five years. Arrow currently has over 250 Arrow EBOs in India’s leading metros and 1,000 shop-in-shops in multi-brand outlets like Shoppers Stop.

Arvind Fashions also owns the licences for brands like Gant, Nautica, Izod, US Polo Association, Elle, Ed Hardy, Hanes, Cherokee, and Geoffrey Beene besides Arrow.