Arrow unveils trendy Autumn/Winter 2016-17 collection

Arrow, the premium fashion brand has unveiled its new collection for Autumn/Winter 2016 inspired by the digital revolution in the country. The brand has launched its new theme ‘Digi Glitch’ which pertains to the ‘digital glitch effect’. Arrow’s formal wear collection for the season will see the introduction of prints reflecting the digital world. Using Glitch as an effect, this collection will see an uneven disturbance which will be translated to create prints on yarn dyed, dobbies on structures and yarn dyes in crepe weave. However, in women’s collection, apart from the seasonal print stories the A/W’16 portfolio will also witness the introduction of new value added formal shirts in the form of crease resistant finish and no pin detailing in the trousers range. Keeping in mind customer preferences Arrow is introducing a new fit called ‘Curvy ‘and jeggings in its trouser range for women.

Digi Glitch gets prominence across collections

This season, Arrow’s staple collection is: ‘Arrow Woman’. This focuses on skirts, trousers and shirts. The highlight of the collection is be ‘Fit-Curvy’, specifically designed for the Indian body type. The collection uses PV Lycra stretch fabric, which stretches four ways, for increased comfort during longer hours of wearing. The collection has also incorporated key silhouettes in the form of waist elasticated detailing in dresses, fit and flare in skirts for increased comfort with style.

For Autumn/Winter 2016-17, Arrow has unveiled a well balanced, intelligent collection across labels which reflect the brand’s dynamic, smart personality. Arrow Sport, the sportswear range for men has on offer a whole new range of styles by introducing the season’s hottest trend ‘Athleisure’. Designed for the fitness driven and tech inspired generation the collection is for fitness savvy contemporary men. The second story for Arrow Sports is called ‘Nautical’, the staple range blending a casual day at work or night out in the town.

New styling styles in focus

The brand’s uber stylish range ‘Arrow New York’ has gone through radical transformation with the use of ‘Glitch’ as an effect. Pixel effects, binary codes, programming abbreviations are the direct inspiration for this collection. Digitally blurred ombres have also been interpreted into the collection to create unique prints and patterns. The collection offers a wide range of jackets, shirts, tees and blazers for men and shirts, skirts and jackets for women.

Designed for the upcoming festive season, Arrow Festive series features a range of bright suits and jackets for that perfect evening look. Marsala and gold detailing dominate this collection to ensure a crisp look that will standout and translate through the different occasions. Electric Blue and Marsala have been used in the form of prints and detailing across its various collections to create a bold, professional look for the season.

In the near future Arrow plans to have special focus on suits and blazer as the category is witnessing huge growth in menswear. Currently, Arrow suits are available across all its channels -- EBO, key accounts and MBO’s. The key accounts channel had seen maximum growth last year and the total size of the category for Arrow in FY16 grew by 46 percent over previous year.