Arvind Brands to launch Gant and Nautica’s global store design

Arvind Lifestyle Brands will launch Gant and Nautica’s global store design concepts at the recently opened DLF Mall of India, Noida by the end of February. This will be their first stores after the revamped design concepts.

The new global store design concept focuses on sophistication and cosmopolitan living. Gajpal Rathore, head, VM & Projects, BTL Division, Nautica and Gant informed that a new logo for the brand was launched from September 2015 onwards. The current version resembles the original from the 1950s when the brand was founded. The brand’s strong positioning is the ‘Original in American Sportswear with European Sophistication’. Gant is known for popularising the Ivy league look of slacks and a shirt. Gant sells watches, footwear, eyewear, fragrance, underwear and furnishing. It has a global presence in over 60 countries with more than 500 stores and available through 4,000 retailers.

Nautica was established in 1983 and its brand positioning has been ‘Inspired by the sea, designed in the city’. The brand’s new global store design concept ‘Cityscape’ will hold true to the brand’s nautical heritage with new references to a modern cityscape. The new store will be divided into City, Style and Sea. The new design is more lean and thin compared to the previous ones.