The DTR division of Arvind has launched a menswear collection, Iconic Silk for Festive 2018. Adopting a modernised approach to stitched ethnic suits, the collection focuses on elegance and comfort dressing. It uses a versatile range of fabrics that can be transformed to create pieces for men in the form of stylish ceremonial outfits. Its assortment of prints and textures can be customised to design western attires too. The premium luxury collection will be retailed through all leading Arvind authorised fabric retailers and priced in the range of Rs 4,000 to Rs 10,000 per meter.

With evolving customer awareness, Arvind strives for constant innovation with best fabrics and apparels. Defining the persona of the youth today, the collection incorporates all the present trends and can be constructed to form contemporary designs that retain the original feel of authentic fabrics.