Arvind Lifestyle Brands focuses on kids’ as holistic business

Arvind Lifestyle Brands is now focusing on kids’ wear as a separate business vertical to double its business over the next five years. It has a number of top global labels under its folder including Tommy Hilfiger, Nautica, GAP and Aeropostale. The company is now looking to open exclusive kids’ wear outlets which will sell apparels, footwear and accessories from Arvind’s in-house brands, starting with Bengaluru and Delhi.

Alok Dubey, CEO-Lifestyle Brands, Arvind Lifestyle Brands says they are looking at kids’ wear as a holistic business since this is the fastest growing category. Arvind is developing and reorganizing the vertical with all brands that have kids’ offerings. Dubey says they are looking to double business to Rs 400-500 crores from the top three kids’ brands in next five years.

The company is the India licensing partner of The Children’s Place, America’s largest speciality retailer of children’s apparel and accessories. Its kids’ portfolio is currently estimated at Rs 200 to Rs 100 crore. Over the last two years, kids’ wear segment has seen a lot of brands venturing in. In 2016, Pantaloons, a part of Aditya Birla Fashion Retail, ventured into children’s wear and launched Pantaloons Kids. Earlier this year, women’s ethnic wear brand Biba Apparels also opened standalone stores for children’s apparel. Mahindra Retail, in January 2016, added children’s clothing, gifts and accessories range of US-based Carter’s Inc. to its chain of BabyOye stores across the country.