Arvind’s Creyate rolls out 3D customisation for men

Arvind’s Creyate is pioneering accessibility of 3D virtual garment fitting for its range of suits and casual wear. Creyate has recently launched the GQ Best Dressed India Awards where celebrities attending the show were able to make 3D garment designs that were projected onto screens using the brand’s new 3D customisation technology. Instead of following traditional sizing methods this technology, aims to create garments that fit completely to a customer's measurements.

Instead of regular measurements taken for tailoring, Creyate now takes 25 individual measurements and goes on to create a 3D model of the garment prior to its construction. The brand, which has stores in metro cities including Mumbai, New Delhi, Bengaluru, Cochin, Hyderabad, and Chennai, also has the option of booking a home visit.

Creyate has stores in Japan, as well as in India, and this is where the new 3D technology comes from. The brand also has an e-commerce store where designs can be chosen online and then, after measurements are input, the 3D design model can be made. The brand’s focus on tailoring for the individual and using 3D design technology is part of a growing trend in India where fashion companies are stepping into AI.