Asics opens its franchise store at Noida’s Mall of India

True Sport Performance brand, Asics, has opened a new franchise store at Noida’s ‘Mall of India’. The store specialises in running footwear and has the proprietary Asics Foot ID system which marks a milestone for Asics in India’s retail scene.

Spread out over an area of 1,356 square feet, the store offers a wide range of running and other sporting goods for all levels of athletes, from beginners to competitive. The company hopes that the franchise store will become an ideal stopover for the running community in the city since it stocks a wide range of running products and services.

The store has been designed such that it brings alive the brand’s positioning as True Sport Performance. The store combines the emotion of sport with technical expertise and delivers a unique sporting retail experience. The Asics Foot ID system is a great way to nurture a growing interest in the pursuit of running excellence and it helps that the staff is on hand to perform the analysis.