At Latin Quarters, jackets are the fashion highlight for winter

Latin Quarters, a popular fashion women’s fashion brand has come up with its winter collection with a focus on New Age jackets. From being a mere outerwear, jackets have come a long way to be a ‘fashion must have’ for winters. With trendy designs, innovation and styling, jackets are, rather a significant accessory that make a style statement for all ages. Latin Quarters, a front runner in women’s fashion, is giving a special focus on stylised jackets in its winter wear portfolio. The brand has an extensive winter wear collection including various styles of jackets. The brand has deviated from the straight, classic jackets to introduce new patterns, colours and style. “We are playing with new colors, patterns and detailing on the garments, inclusion of new fabrics and body like blouson, insulated down coats, ski jackets etc will be our line for season,” says Arvind Raturi, Sr. Merchant-Category-Winterwear.

Jackets is the new style statement for winter

Even with changing times, jackets remain a core product in winter wear. As the New Age consumer is becoming more conscious about style and trends, brands are giving genuine effort to promote this category. This winter, Latin quarters has added newer fabric blends poly urethane, textured fabric, viscose urethane, parachute fabrics, wool and wool blends to ensure new variety and styling. “Technology and innovation is certainly playing a major role, now we can get the same warmth at half the weight, down jackets is a classic example for this.” he adds.

Undoubtedly with the rising popularity of western wear in India and more women becoming empowered by knowledge, jackets category has huge growth opportunities. “Today, the age group 15 -35 years are more fashion jacket clients but then fashion has no dependence on age,” says Raturi. Also the modern customers prefer the perfect fit for jackets.

Raturi opines winter wear style is much more than jackets and sweaters. Jacket has a close competition from sweat shirt. Howeve, as Raturi says “those who are out in market for a jacket will certainly not buy a sweat shirt or any other category. So any other category that come up will not affect the jackets but it will increase the overall market and will co-exist with jackets.” Jackets are bound to grow further, as the trend of women’s western wear is evolving and jackets will grow in-sync. The biggest challenge will innovate in this age old category, which is seriously looking for newness.”

Brick & mortar to remain a focus for the brand

Latin Quarters claim to strive hard to implement technological advancement in jackets. “We keep ourselves abreast with the new trends as this is the key formula to sustain in the market. Bigger players most definitely react quickly to change in trends due to their bandwidth. We also do a lot of R&D and study global trends much before launching new styles,” adds Raturi.

Having a strong presence across the country, Latin Quarters plans to continue its focus on brick and mortar retailing although going forward things might change for the brand. The brand also has a presence in e-commerce and is focusing on it. “We are looking forward to more capacity and points of sale expansion.”