Baggit to offer low-priced leather products in smaller cities

In order to cater to a wider range of consumers in smaller cities across the country, Baggit, the handbag and accessories brand has developed an alternative model for its next phase of growth. The Mumbai-based company will now offer a new range of bags and accessories at almost half the rate to that of the company’s earlier collections.

Baggit is a vegan brand that sells non-leather handbags and accessories for women and men. The company’s new range will cost between Rs 1,800 and Rs 2,200 while other collections of Baggit are priced between Rs 3,200 and Rs.4,000. The company has been testing waters for almost six months by offering this range of products in some of its stores. The new range will be launched in existing Baggit outlets in smaller cities like Amritsar, Udaipur and Bhubaneswar by the end of November.

Launched in 1990, Baggit sells handbags and accessories across 71 cities through 44 stand-alone stores and 300 multi-brand outlets. The company also retails products at online marketplaces like Myntra, Flipkart, Amazon and Jabong and its official website as well.