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BCBGeneration ropes in Ace Turtle to retail handbags in India, South East Asia

By Meenakshi Kumar


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Accessory Headquarters (AHQ), which holds the global license for BCBGeneration, is partnering omni-channel platform Ace Turtle to launch its BCBGeneration premium bags collections in leading ecommerce marketplaces of India and Southeast Asia. Through this partnership, BCBGeneration will enhance its online presence by utilizing the reach of ecommerce leaders to over 200 million online shoppers in these two markets. BCBGeneration, a lifestyle brand was launched by AHQ in 2017.

Aby Sakkal, VP, International Sales, Accessory Head Quarters stated that categories such as handbags has witnessed tremendous uptake as customers are seeking more and more stylish collections in this segment. Ace Turtle’s cross border platform will play a substantial role in helping to reach out to millions of internet shoppers in this region.

Nitin Chhabra, CEO, Ace Turtle says crossborder retail is poised to reach $630 billion by 2022, with 40 per cent contribution coming from Asia. As more and more customers prefer to consume international marquee brands, especially in the fashion segment, it is all but important to partner leading international brands in order to support this ecosystem.

Ace Turtle is a technology driven platform company that provides direct to consumer web commerce solutions for leading Retail Brands. Ace Turtle, with its proprietary platform, integrates online and offline retail channels automating and optimising Omni-Channel fulfilment.

Ace Turtle