Brand Factory introduces new store concept

Leading fashion discount chain from Future Lifestyle Fashion Brand Factory, has unveiled a revamped store in Bangalore with a fresh concept. The store sheds away the stereotypical discount chain look with a spacious layout and communication reflects fashion at great price. The store also introduced many visual merchandising elements, such as a feature wall with digital screens with mannequins in latest fashion just after the store entrance and in-store VM clusters at every level.

Spread over 80,000 square feet and five levels, the store has dedicated each level to a category. For instance, women’s wear and kids are on ground level, luggage on mezzanine, men’s formal and men’s casual on first and second level respectively, youth wear on fourth level and finally the sportswear on the fifth level.

Mehul Shah, Chief Projects, Future Group, says they plan to carry forward the new store concept to all upcoming stores and selected existing stores, after gauging the response of this store. The store has also brought in more brands under its roof, including labels such as Vero Moda, ONLY, Charles & Keith among others.

Brand Factory runs 55 stores across the country generating revenue more than 1200 crore.