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Future Group’s multibrand large format chain, Central has opened its 39th store and this one in Center One Mall, Mumbai. Spread across 1,10,000 square feet, the store restores an old building and puts the ‘brand atrium’ in the heart of the store. The store stands out for the heights of mannequins and window displays.

Talking about the store design, Pawan Nagarwal, Chief VM and Experiential Design, Central Stores, says the store stands out for its tall fixtures and in-store communications using various interesting phrases. They have used 9 mannequins each with a height of 20 feet. Taking the height magnitude further, and used more than 10 window displays each as high as 35-40 ft, almost equalizing the height of three floors. Clone Mannequin has supplied mannequins for the store while Mumbai-based The Flag Company manufactured the in-store backlit visuals of the store. Central is slated to open in Nasik and one more each in Hyderabad and Mumbai.