- Meenakshi Kumar |
Chinese etailer Club Factory is looking to scale up operations in India. It aims at giving young consumers easy access to affordable glamour at unbeatable factory prices. The e-commerce platform, based in China, has already managed to take its user base in India to 40 million.
Club Factory’s product basket includes apparels, shoes, jewellery, home decor, handbags, beauty products, gadgets, and appliances. It is also the first e-commerce firm to offer free international shipping in India. The clothing retailer allows customers to shop millions of fashion products straight from the factory at discounted prices.
Launched in 2016, Club Factory has a worldwide user base of more than 70 million. The business has a presence in China, South Asia, Europe, the United States, the Middle East, and other regions. The company has actor Ranveer Singh and Miss World Manushi Chhillar as brand ambassadors.
Club Factory’s offerings has three boxes: unbranded, trendy and cheap. It keeps it that way by having 2,00,000 suppliers on its platform looking to churn their inventory. Club Factory has honed its supply chain management system focused on the individual and pairs with its AI-based algorithm to recommend products to users. Its app uses proprietary AI technology to compare prices from multiple manufacturers in real-time to present the customer with the lowest price for a product.