Clovia to expand retail, push up EBO store count

Clovia will take its exclusive store count to 10 and MBO presence to 50 locations in Delhi-NCR before expanding to other cities and smaller towns. The lingerie brand also revealed plan to build in-store tech in future. Clovia presently designs in-house, and outsources production to over 16 factories, primarily across North India. It plans to open four more exclusive stores in Delhi-NCR in next three months and to takeover 50 locations within next five months. The brand’s, retail expansion NCR will focus on smaller towns.

Shruti Kapoor, Head Marketing, Clovia, says the brand has opened stores only in high street locations and going forward, the will open stores in malls. Kapoor further added, the company is following a young preppy design with focus on social media standards. It also plan to build in-store tech to promote more engagement with customers.