COS launches e-commerce in India

COS has launched its own e-commerce site in India and is now also selling through the fashion platform Nykaa Fashion. It is the first time shoppers across the country can buy the brand online.

The H&M Group-owned label announced the launch on Monday. It said the move marks an important step in its continued expansion across the Asia Pacific region, and described India as a market with growing demand for the brand.

The online launch comes about a year after COS entered India with a physical store. The brand opened its first Indian store in October 2025 in Select Citywalk Mall, New Delhi, in a space designed entirely in-house. The store covers about 200 square metres. It opened with the Autumn Winter 2025 womenswear and menswear collections. At the time, the brand was not yet available online in India.

By selling through both its own website and a marketplace, COS aims to widen access to the full brand experience in the country. Customers can shop the latest collection, including the brand’s core wardrobe pieces and essentials, on the COS India website and on the COS brand page on Nykaa Fashion.

As a launch promotion, customers who sign up for the COS newsletter between October 22 and November 1 will receive an exclusive offer.

COS was founded in 2007. As of July 2025, it operated 239 stores in 48 physical markets and online stores in 38 markets, and it also sells through wholesale and franchise partners.

This article was written with the assistance of an AI tool.