Cricketer Virat Kohli bats for his second store Wrogn in Mumbai

It is not just cricket that Virat Kohli is passionate about. Clothes are his other love as is evident by the venture that he has launched called ‘Wrogn’. Curated by Kohli and founded by Universal Sportsbiz (USPL), the brand made its debut in Mumbai, becoming the second standalone store after one in Hyderabad. Plans are on for one in Delhi soon.

The new store will be a one-stop-shop for customers to pick up stylish clothes at affordable prices. Spread across 1,100 square feet, the store offers more than 250 designs as well as the latest Spring/Summer collection comprising semi-formal shirts, T-shirts, trousers and denims.

An excited Kohli points out that the store has been designed in such a manner so as to reflect Wrogn’s persona of challenging fashion trends and norms. Anjana Reddy, founder and CEO USPL, feels that the new store is part of their expansion plan to ensure presence of Wrogn at multiple touchpoints, both on ground and online. She is confident that the store will bring them close to the consumers and help them experience the brand like never before.