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Cricketer Yuvraj Singh’s brand to expand products and retail

By Meenakshi Kumar

7 May 2018

The athleisure wear brand YWC, incepted by cricketer Yurvraj Singh, is looking to expand operations across all categories for a more holistic shopping experience both online and offline. The brand plans to have more EBOs across key high street and mall locations across India in the near future. It’s also planning to consolidate partnerships with Jabong, Myntra and Central before it goes international. The brand is currently in the process of finalising a new exclusive range of YWC jewellery and perfumes.

YWC offers premium apparel of the finest quality exuding the personality of its founder, Yuvraj Singh. The distribution of YWC clothing is multi-channel including a big focus on online sales via its own e-retail stores as well as other e-commerce partners like Jabong and Myntra. Offline it has a flagship store in Varanasi and another is coming up soon in Chandigarh , shop-in-shop model across all Central stores across India as well as over 100 other multi-retail touch points in metros and mini-metros.