Da Milano eyes expansion outside Indian shores

Leather brand Da Milano is opening stores at Srinagar and Kochi airports. With a vision to increase customer base from two million to 20 million, the brand will open a store in Dubai, the first outside India. It will then extend its retail footprint to major markets in the rest of the world. So there will be five more stores in the Middle East, Singapore and London.

The brand which was launched in 1989 has products like handbags, clutches, wallets, shoulder bags, pouches, belts, briefcases, travel bags, trolleys, folders, computer bags, i-pad bags, passport cases, key chains, desk accessories and much more. Da Milano operates its stores on its own, although in the Gulf region it plans to take the franchisee route. At the stores, the company makes sure to provide the look and feel of any global renowned brand.

Da Milano has tied up with designers in Italy, the UK and other European countries to ensure its products are world class in quality and style. The firm manufactures 90 per cent of its products in its plant in Himachal Pradesh while the rest is sourced from local vendors.