Da Milano launches Wooba stores aimed at budget customers

Da Milano, known best for its brand of bags and footwear brand Rosso Brunello, has introduced ‘Wooba, a contemporary leather accessories brand appealing to the budget consumer. Wooba opened its first store recently at Ambience Mall, Gurgaon. The store, designed by Alpha Engineers, is spread across 800 sq ft. Wooba is positioned as a mass brand and will be retailed through exclusive brand outlets.

The merchandises uses a ‘Made in California’ heritage in their design and they are finished with the most innovative technological applications. Talking on the brand and store launch, Sahil Malik, Managing Director, House of Da Milano, says the brand has noticed a yearning in the market for quality accessories that are fashionable yet price sensitive hence the idea of a mass oriented label was born. Wooba is a new concept with a distinctive idea that appeals to the trendy and fashion conscious. Wooba stores are slated to open at all major metros and some of the non-metros.