- Meenakshi Kumar |
House of Masaba has had a busy year, which included a pop-up stores in the US, a resort wear showcase in Dubai, and its first ever jewelry launch in collaboration with Amrapali. The brand has nine flagship stores, two in Mumbai, two in New Delhi, and one each in Gurugram, Hyderabad, Pune, Chennai and Bangalore. Apart from the flagship in Bangalore, the brand has two multi-brand boutiques in Bangalore.
House of Masaba was founded by Masaba Gupta in July 2009 and, a decade later, has become a fast growing brand at the forefront of Indian fashion. Gupta has collaborated with businesses ranging from Titan for fine jewelry watches to Himalayan Orchard Pure for water bottles.
The brand blends Gupta’s Indian and Caribbean heritage and presents a whimsical take on modern style. Masaba Gupta recently launched a bridal collection. This includes lehengas in bright hues with signature pop-culture inspired prints in metallic gold. She has also launched menswear pieces which have been photographed being worn by an array of celebrities including Ranveer Singh. Known for designs that personify modern meets motifs, Gupta has taken the industry by storm with her unconventionally bold creations. The designer has also reinvented the sari in terms of prints and fabrics and made it more appealing to the younger generation.