Dollar Industries back with its innovative winter thermal range

Dollar Winter Thermals is ready to warm up winters with its latest collections. It has four brands: ‘Dollar Ultra Magic’, ‘Dollar Ultra Thermals’, ‘Dollar Esteem’ and ‘Dollar Wintercare’. The brand experimented with colours, fabrics and is going all out to entice the customer.

Warm winter offerings

The designer thermal wear ‘Dollar Ultra Magic’ is made with modern style and fit for all day comfort. The product is a stretch fabric to fit all body contours. It has a state-of-the-art grid layer that improves heat retention throughout the body. ‘Ultra Magic’ is especially made with Amino Silicon softness that gives excellent elastic properties, exceptional softness and silky finish that is capable of withstanding repeated washing cycles. The warmth offered by the thermal underwear makes it useful in the winter and its svelte design does not make anyone feel overdressed.

‘Dollar Ultra Thermals’ on the other hand are made from 100 percent Super Comb Siro Clean Cotton Yarn, guaranteed to provide warmth and comfort. These are especially processed to control shrinkage and to hold its shape for a long time. ‘Dollar Esteem’ is especially designed to keep one warm and comfortable even in extreme cold. The fabric is quick drying, soft to touch, helps your skin to breath better and minimises perspiration.

‘Dollar Wintercare’ is another warm and comfortable product for severe chilly weather. The thick and soft fabric provides warmth and comfort without causing itching and irritation. “We have V-neck, round-neck thermal available in full and half sleeves for men. For women, we have full sleeve as well as sleeve less vest,” highlights Vinod Kumar Gupta, MD, Dollar Industries. “We have introduced the most stylish and designer range of thermals this year by the name ‘Dollar Ultra-Premium’. They are ultra luxurious thermal with superior fit and comfort. The colour range includes black & white available in round neck and v-neck for men and in round neck for women,” avers Gupta.

Colours and patterns

In thermal wear, basic colours are always high in demand these being white, black and grey mélange. Usually thermals are worn under shirt, therefore, natural shades are useful for everyday usage. For Dollar ultra-thermal range, the company has white, black, grey mélange, and dark shades.

Talking about design limitations, Gupta explains, “In India, thermal still comes into the basic product category. While buying product, consumers look for price and quality. For this reason, we cannot compromise or play on product quality and pattern other than colours.” Having said that, a good deal of experimentation is taking place in thermals wears such as thermals with brushed effect inside and double chest thermals. “We have been experimenting with colours, style and fittings to give a fashionable look to our product for the fashion-conscious people,” he adds.

There is variation in demand for products in different classes and the reason is price sensitivity of Indian consumer. “We have winter care for the masses and Dollar Ultra thermal premium quality thermal wear that addresses fashion and comfort at the same time,” remarks Gupta.

Retail Footprint

The company is present in MBOs all over India. At MBOs, consumer can have the choice to select and compare different kinds of product at a time. The company is already present in major cities across 26 states and is looking at spreading out to other states soon. As far as online retailing is concerned, Gupta says, “Apart from our own online store dollarshoppe.in we are selling through all major e-commerce platforms. Going ahead, we will come with our own EBOs soon. Other than that, we aim to expand the reach of our products at all popular e-commerce websites.”